Of course you can save money on groceries by using coupons. Below is an explanation of how to best do that. Don't want to clip coupons? Me neither, and there are other ways to save. Those can be found here as well.

Coupons usually only save you money if you use them on things you normally buy or things that can replace what you normally buy. In other words, if you use a coupon to buy a new sugary "fruit" snack that you don't normally eat anyhow, you didn't save money, but spent more. Getting a different brand of orange juice for less with a coupon, or getting the same brand you normally buy for fifty cents less - that makes sense.

Coupons become especially valuable if you have stores in your area that offer "double coupon" days. They limit the doubling to coupons of fifty cents or less, though, and you need to use them the right way to get the most out of them. The "right way" is to buy the smallest size you can find of the coupon item.

Why? It is a matter of getting the lowest per-unit cost. For example, a doubled 50 cent coupon saves you $1 off a $4, 12-roll package of toilet paper, meaning it cost you $3, or 25 cents per roll. Use that coupon to save a dollar on the $1.39 4-roll package, though, and it costs you just 39 cents, or less than 10 cents per roll. Find dollar-size products that you have fifty-cent coupons for, and they are free.